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This resource focuses primarily on paid traffic. There are
tons of places that will give you free traffic, but most of it
doesn't deliver much in the way of results. You may drive your
hit counter crazy, which is fine. But I'd rather see my
ClickBank account accumulate.
Effective Paid Traffic Generators
Instantly Build a List - Safely
Free Advertising That Still Works
Free Advertising To Avoid
The following do not work well any more - if they ever did.
FFA or Free For All link farms - Everyone adds to
them but nobody ever reads them. I've heard about or two CBmall
sales coming from FFA, but that's WAY under 1%.
Free Classifieds - very poor readership. Who has the
time to wade through all that? I've tested it before with Zero
results.
SafeLists - this one can be dangerous. Many
so-called safe lists are nothing more than SPAM. You must be
extremely careful using these lists.
Bulk Email - Fact: you cannot buy 75 million "high
quality" email addresses for $29. You can buy 75 million email
addresses of people who will accuse you of spam and result in your
ISP account being shut off for $29, but that's not really worth it,
is it?
Guaranteed Hits Programs - unfortunately, too many of
these have turned into scams. People set up their computers to
automatically hit web sites to generate credits for their own pages.
The result? You'll get hits, but zero sales.
Effective Advertising Methods
PPC Search Engines
There are two monsters that make up well over 50% of all search
engine traffic: Google and Overture.
I have spent thousands of dollars on each, so I can give you a
few tips. Here's what worked for me. (Caveat: PPC advertising for
Internet Marketing terms is very hard - there's just so much
competition. You need to get really creative - and some of the
smaller search engines may work for you here.)
- You must target precisely. Make the keywords appear in
your headline.
- Bid for the #1 or #2 position - and put your price in your
ads. This does two things: It keeps you from spending money
on freebie seekers if they know there is a charge. And it keeps
your ClickThrough percentage high. Much better to pay a higher
cost per click for highly qualified buyers.
I have a book on beating speeding tickets. My first ad on Google
was pulling an incredible 8% clickthrough percentage in the #1 or #2
spot. But it was costing me a fortune and I was just breaking
even. So I added "$29.95 Guaranteed". Clickthrough dropped to
a still respectable 1.9% (bye bye freebie seekers) and my sales
actually increased.
eZine Advertising
PPC engines and eZine advertising are the two most effective forms
of paid advertising. Figure out how to make these work, and you can
rake in the profits.
You've got two primary challenges. The first is writing an effective
ad, and the second is finding a responsive eZine in which to place
your ad.
Here's a free eBook filled with excellent advice on writing ads.
Download eZine
Advertising (837k exe file)
The second challenge is potentially more difficult - and more costly
if you make mistakes. Where do you spend your money? How can you
know if an eZine will pay off for you?
Read some eZine articles I have
written.
If you have any writing ability at all, getting eZine articles
published is an outstanding way to promote your products and build
your credibility on the web. One article can be seen by hundreds of
thousands of people. It's tremendous exposure. Many of the web
marketing gurus have built their business on free articles.
So how do you do it? Here's information on an eBook called the
eZine Profit Producer.
What I liked about it is that the whole thing is broken down into a
formula. This makes the process much easier than starting from
a blank sheet of paper. Just follow along step by step and before
you know it, you're done. Take a moment to read the web page
to see all the benefits you can get by writing eZine articles.
Once you've written the article, you are half done. Because
it doesn't do you any good sitting on your hard drive. You
need to get it submitted to eZines in the hopes they will publish
it.
This could be a very tedious process. Imagine the effort
involved in trying to find all the relevant eZines, get the contact
info, fill out the forms, email the articles, track it all.
Ugh - I'm getting a headache.
Tactics of the Pros - Quality Traffic Through Targeted
Reports
They call it "Profit Pulling Reports". The idea is to write
short, 5-10 page reports and circulate them all over the net.
Sometimes you can sell them. Sometimes it is better to give them
away if they have your own affiliate links. The back-end profits can
be enormous. As is often the case, it sounds a lot harder than it
really is if you have some guidance. Check these out.
Profit
Pulling Reports - All the basics of what to do and how to do it.
Profit Pulling
Reports 2 - Tactics for Advanced Marketers
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